As everyone knows, with the rapid development of social media, more and more people are beginning to realize the great influence of social media. Therefore, many people are trying to use social media to spread or promote works with strong visual effects. Due to its convenient use and wide dissemination, social media enables more and more people to enjoy visual works from different countries and regions on their mobile phones, which greatly enriching people's artistic life. At the same time, it also promoted the rapid development of visual arts. Hence, the purpose of this article is evaluating author’s current use of social media with supporting visuals.
Little Red Book, which is a very popular App in China. Little Red Book is a lifestyle sharing community, in which users record the positive energy and good life of young people in this era through the sharing of text, pictures and video notes. However, more and more people try to use it to catch different information about fashion and even use it to learn different machine. With the rapid development of Little Red Book, more and more fashion information has been added in it and many teaching video can also be found in there. Until now, it is not only a community of sharing, but also a brilliant App for studying. The positioning of it is clear, for example, the main target users of Little Red Book are young women( in recent years, more men also join it) with medium and high consumption power. Some good business operation can transform them into high commercial value because of the income level of this group. It can be understood by that high-quality content drives a high conversion rate.
Chinese version of Tiktok, which is a short music video social platform for young people, recording every little thing in life, sharing the beauty of life, and making life colorful. Target users can use this App to shoot or watch the short videos with different music. It can be a new method to form original works or share different works on social media. At the same time Tiktok will use big data to recommend favorite videos based on users' hobbies. The target users of Tiktok are mainly young, quality, and high overall activity. To attract more users, Tiktok begin to start e-commerce business. Among them, in the e-commerce business of Tiktok, clothing, beauty and food are ranked in the top three. The profit model of Tiktok is mainly based on advertising, and the e-commerce live broadcast continues to increase, which can be divided into: advertising costs, Dou+, opening of commodity Windows, investment promotion of offline stores, sharing of live sound waves, and publicity of celebrity variety shows. Although it groups up very quickly, low cost shooting and low entry threshold, there are many video plagiarism, creative plagiarism, copy writing plagiarism.
Today, with the rapid development of social media, creators have to collectively switch to the direction of e-commerce in order to make money faster, and what new direction will emerge in the social media industry, I will continue to look forward to it.
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